Writer & Strategist
Hello
SERVICE:
Creative and strategic writing for branding, campaigning and business...ing.
SECTORS:
Property, e-commerce, FMCG, tech, finance... finTech... automotive, government, NFPs and more.
Not to mention the obligatory Qantas project.
INTERESTS:
Placemaking, branding, culture & identity.
More conventionally, running (since before shoes got expensive), seaweed, writing haiku, Ian Wright...
Fun facts: I have a degree in football studies and wrote my dissertation on fandom.
I also co-founded a 100% recycled plastic flatpack furniture business, Potato and Sprout, with my partner Alex.
ACTION:
Check out some stuff I've been involved in.
The list
Naming.
Verbal Expression.
Brand Positioning.
Messaging Frameworks.
Campaign Strategy.
Creative Ideation.
Script & Speechwriting.
Content Strategy.
Content Writing.
Not seeing something specific?
May as well ask the question.
A joke
Ancient Greece. circa 450 BCE.
A theologian is walking the streets, lost in thought when he slips.
Getting to his feat our thinker finds his trousers have ripped.
Being 450 BCE, these are his only trousers, so he sets off awkwardly towards the tailor on the other side of the forum.
He enters the shop, removes his trousers and slaps them on the counter.
The tailor takes a moment before looking up at the distressed theologian...
"Euripides?"